Top Note Making Moves to Madison

Top Note Mixers, based in the Lincoln Warehouse in Milwaukee’s Bay View neighborhood, thought it was time for a move to be ready for growth.

Founders Mary Pellettieri and Noah Swanson decided a move to the Midwest for their sparkling soft drinks had to happen. Its five tonic flavors – Classic Tonic Water, Indian Tonic Water, Ginger Beer Soda, Bitter Lemon Soda and Grapefruit Soda – are currently developed in-house in Bayview, and then manufactured by a Pennsylvania co-packer. But with the installation of a cold pasteurizer and customized bottling line at Octopi, the products will be manufactured in Wisconsin beginning in September. A $150,000 Milwaukee Economic Development Corp. loan helped make the new equipment a reality.

Top Note has three full-time employees in Milwaukee, as well as two full-time employees in Chicago. The company expects to save tens of thousands of dollars in freight annually as a result of the new production location, since most of its product is consumed in the Midwest, though the footprint for stores continues to expand.
In Wisconsin, Top Note products are sold in many local liquor stores like Ray's in Wauwatosa, but also in the liquor department of finer retailers like Sendik's, Festival Foods and Outpost Natural Foods stores locally. With the production move, Top Note can double sales to the Madison market, gain an innovation partner and get closer to its Minneapolis customers with the help of Octopi’s distributor. A Denver Distributor has already committed to Top Note because of the move.

“We formulate our sparkling mixers in our flavor kitchen in Milwaukee with all natural botanical extracts, real juices, cane sugar and non-GMO acids. It’s our hand-crafted approach to sparkling mixers that is driving us to work with the talented team of brewers at Octopi. We know they can match our desire for high quality and attention to detail.” - Mary Pellettieri

The move opens up more possibilities, with Octopi’s canning line and new ways to innovate around club soda, which Top Note looks forward to adding to their line up with this move.

“Mary has always been a great help to us with sharing her knowledge of beer quality so we knew someday we would want to help her make her products here at Octopi in Wisconsin,” said Isaac Showaki, owner of Octopi. “We couldn’t be more thrilled to be the first craft brewer in the country making craft sodas and sparkling mixers with an industry leader.”

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