We have been hearing much about "new sober" or "sober curious" movements. Elevating the thought of being "on-the-wagon" from a dower, lowly place. Instead, choosing to drink less and thoughtfully is the next thing in drinking. That means better ingredients, more thoughtful recipes and, mixers play a big role in creating fresh crafted spirit free cocktails. Checkout Top Note Tonic's website and recipe pages for an entire month of ways to imbibe alcohol free... And read this great article by the New York Times on how this movement really isn't just a fad, but a new way of consuming beverages.