Our Story


Based in Milwaukee, Wisconsin, founders Mary Pellettieri and Noah Swanson have drawn upon their collective experiences, to start a company that will change the way people think about- and enjoy-  tonics. Our founders were originally interested in making an herb beer. In 2014, while researching the world of bitter inducing herbs- outside of hops, the complex variety of herbs used in Amaro, Vermouth, and bitter wines from Europe, we stumbled upon the origins of soft drinks, when a ‘tonic’ was a bitter botanical drink made by pharmacists for health and vigor. This led to the creation of our European styled tonics, Bitter Orange, Bitter Lemon and Gentian Lime Tonic. Followed a year later by Indian Tonic and Ginger Beer, Top Note has become the Renaissance of flavor in tonics.