Zero-Proof & Delicious: A Q&A With Layne Cozzolino of Siren Shrub Co.

For fans of cocktails and mocktails alike, shrubs have been thrust from the obscure into the limelight in recent years. Luckily, Wisconsin is home to Siren Shrub Co., who are producing some truly incredible products that mix lovingly with Top Note mixers. For those looking to shake up their zero-proof cocktail game, shrubs lend a unique blend of sweet, sour and savory that’s sure to spark excitement.

Find Siren Shrubs near you, and while you’re at it check out Siren Shrub Co.’s online store, where they have bottled shrubs (in very cute glass bottles you’ll want to reuse!), shrub subscriptions, and Zero-Proof Cocktail Kits featuring Top Note mixers.

Download the free highballs at high noon e-book here!

Q: What was it that first got you into zero-proof cocktails?

Layne Cozzolino: Pregnancy was my first foray. :)

Q: What new cocktail (zero-proof and otherwise) discoveries are you exploring right now?

LC: We just released a Lemongrass shrub so we're busy trying all sorts of flavor combinations at the moment.

Q: Why do you think people at home might be intimidated by making zero-proof cocktails?

LC: I think cocktail-making in general is something many people leave up to the experts, immediately disqualifying themselves. Yet once the basics are understood, it's possible for anyone to craft an incredibly delicious drink at home.

Q: What are some of your favorite zero-proof cocktails to make at home?

LC: I keep it simple with a shrub and flavored sparkling water. The possible combinations are endless.

Q: What do you take to a party?

LC: Basil Siren Shrub - It's our "must try to be immediately hooked" flavor!

Q: Where do you think the cocktail and bar industry is headed?

LC: More inclusive drink menus that take everyone's preferences (proofed or zero-proofed) into account.

Q: What has the pandemic taught you?

LC: There is always so much farther to come.

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